Small businesses rarely spend a lot on marketing but could you be missing an effective method of advertising by not having signs on your van? Stickers Sydney can put the vinyl signwriting on the van for you or, with smaller signage, you can fit it yourself.
According to a recent study, as many as 40 per cent of tradespeople prefer their commercial vehicle to remain anonymous. Builders were the least likely to brand their vans, with 53 per cent choosing not to, while 83 per cent of roofers were happy to broadcast their profession.
Some firms are understandably wary of drawing unwanted attention from thieves but in cities it is estimated that as many as 3,000 people an hour will see your van – which could bring more business.
The pros and cons should be assessed on your circumstances. For example a business with a B2B customer base may not feel the need to promote itself but a tradesperson looking for fresh inquiries may want to. If you decide to apply branding to your van, what are the options?
There are two methods to consider, sign writing or wrapping. While sign writing used to mean paintbrushes and a pot of paint, it is now far more sophisticated and will usually involve the use of stenciled adhesive vinyl lettering on the bonnet, rear doors or side of the van.
Option two is a full or partial vehicle wrap, again using vinyl. This method has the added benefit of protecting the vehicle’s paintwork whilst serving as a blank canvas for your branding.
The whole vehicle colour can be changed if necessary, and businesses often buy a white van for its residual value and immediately wrap the vehicle in their colourful corporate colours, preserving the pristine paintwork for any later buyer. Kindly check out our vehicle signage concepts that we made previously with our clients.